Sustainable labelS
Guide to Sustainable Labels

What’s the deal with Label Release Liner?
What is the Recyclable Enviroliner?
Our Patented Recyclable EnviroLiner, is the only label release liner made of 100% post-consumer waste that can be recycled in local recycling facilities. With the rise in demand for more sustainable solutions, our Recyclable Enviroliner solves the waste issue that has plagued the label industry since the beginning.
With brand managers and agencies under pressure to find more sustainable solutions for their packaging, one area they overlook is their labels. They have never considered the amount of waste the backing of a label contributes to our landfills. We now offer a solution to this problem with our release liner that can be recycled.
Our release liner in made of 100% Post Consumer Recycled paper from Rolland Sustana Group and we use Recycling Compatible Adhesive (RCA). Labelcraft takes the necessary steps to assure we use materials that are responsible sourced where ever possible.
If you are a sustainable brand or a brand wanting to be more sustainable with all labeling needs – look no further we can help you close that loop – literally.
Do you know your labels carbon footprint?

Who can use sustainable labels?
Are you looking to be more sustainable in your business practices, one challenge you will face, is that for every label you are using on your product or packaging, you are wasting 50% of the label which is the release liner that will end up in our landfill as waste.
Our labels are no different than other labels, except that we have created a better eco-friendly Pressure sensitive label for the label industry. We are the only label manufacturer that can offer our labels on our Patented Recyclable Enviroliner, helping you reduce your waste going to landfill and increase your sustainable efforts for your brand.
We deal with many brands from mid size to multi national accounts, these well known brands are using our patented Recyclable Enviroliner and benefiting from reduction in waste and adding to their sustainable initiatives they have set for themselves.
Why are our labels more sustainable?
Our label release liner is the only one made of 100% post consumer material.
Our liner is made from recycled paper not virgin paper.
Our adhesives are compatible with recycling.
This type of adhesive (known as recycling compatible adhesives) does not interfere with the recycling and pulp process and the material recycling facilities (MRFs).
Our labels use less material.
Where possible we use label materials that is thinner, hence less material is used and weighs less, which also helps with transportation as it is lighter to ship.
Our labels are classified as post-consumer waste (PCW) material.
Not only will you get a release liner made with 100%PCW but we can offer you a label with 100% PCW as well – giving you a 100% over 100%.
Our labels help you be accountable to the environment.
We can provide you 3rd party reporting detailing your environmental impact comparing our release liner to virgin paper typically used for traditional label release liner.
How is our Label Release Liner different and sustainable?
Traditional Label Release Liner
- Virgin paper is used for the Release liner
- Manufacturing of release liner from virgin paper
- Label gets used for packages and products
- Waste Release liner ends up in our landfills – can’t be recycled the traditional ways.

The Recyclable Enviroliner
- Recycled paper is used for the release liner
- Manufacturing of release liner from Recycled paper
- Label gets used for packages and products
- Release liner can be recycled with paper
- Liner get repulp back into Recycled paper to be used again

AN ECO-FRIENDLY LABEL THAT YOU CAN FEEL GOOD ABOUT USING


Recycle Again After Use - Leaving you with Zero Waste


Made With 100% Post Consumer Waste Paper Liner


Leading Edge Technology and Innovation Process
See what our customer says

Gary Calidan
Lush – Sustainable Buyer
FAQ
Yes we can, we can provide you with an environmental impact report that will show your impact based on switching to our Enviroliner compared to virgin paper traditional used with label liner stock.
Please reach out and we can put together a report based on your current usage.
This is a great question. We have had our Enviroliner tested by multiple recyclers and they all confirm the liner can be placed with other fine paper recycling basically your Blue Box.
Reach out and we can provide you with confirmation letters and work with you and your recycler in case there are any questions?
Our Label release liner is made of 100% Post Consumer Waste. We have partner with Rolland Sustana Group – we are using their Rolland Enviro Print.